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Media Buying Software from MediaLink Software

Media Link Software Academy

Promoting the Science of Advertising

Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.

Importing Affidavits

By mlsadmin | Apr 20, 2017 | Comments Off on Importing Affidavits

Being able to verify ordered spots ran correctly is a vital element for media buyers.  About 30-40% of what is ordered runs wrong in this field. Media buys are prone to human error, technical errors and programming changes. Spots may run a few minutes too late and be placed in another program, the negotiated pricing…

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Welcome!

By mlsadmin | Mar 20, 2017 | Comments Off on Welcome!

We are pleased to welcome Jennifer Carter to our team! She brings over 20 years of combined marketing, sales, customer service, event planning, and management experience to Media Link Software™.  Jennifer graduated from Bellevue University in Omaha with a Bachelor’s degree in Human Resource Management. Prior to joining  Media Link Software™ , Jennifer had a successful…

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Equal Treatment for Media

By mlsadmin | Feb 20, 2017 | Comments Off on Equal Treatment for Media

There are several media buying software options out there, but what sets Media Link Software™ apart from the rest of the pack? Coming from a print and digital only background, I was used to seeing agencies track broadcast buys as well as radio and digital ads, but not print.   There really didn’t seem to be…

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A Year of Updates in Review

By mlsadmin | Jan 26, 2017 | Comments Off on A Year of Updates in Review

We at Media Link Software™ are proud about our commitment to listening to the needs of our clients. This feedback allows us to make Media Link Software™ more customer-friendly and make sure it is up to the highest standards. We believe every little improvement makes a difference, so we wanted to look back at a…

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Total Audience Measurement

By mlsadmin | Dec 28, 2016 | Comments Off on Total Audience Measurement

Nielsen has been the dominant entity measuring TV ratings for decades. These ratings have determined the rise and fall of programs and they have become a trusted guide for media buyers. Recent years raised the question of whether Nielsen ratings are still able to sufficiently measure the entire audience anymore. People cited the rise of…

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Media Link Software™ is celebrating its 5th anniversary!

By mlsadmin | Nov 21, 2016 | Comments Off on Media Link Software™ is celebrating its 5th anniversary!

Media Link Software™ was born out of a need – the need for a platform enabling buyers to professionally compare media across the board to develop sophisticated multi-media campaigns. Natalie Linville-Mass, a dedicated advertising professional, took on this challenge after experiencing plenty of frustration with established media buying software systems in the market. “As with…

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Meet our Programmers: Brad Sapp

By mlsadmin | Oct 21, 2016 | Comments Off on Meet our Programmers: Brad Sapp

We at Media Link Software would like to introduce you to the people making the magic happen: our software developers Brad, Mitch, Dylan, and Chris! This month, we will focus on Brad. Brad graduated from Trevecca Nazarene College, worked as a (Creative) Web Developer and Web Engineer, and has more than 6 years of experience…

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New Features

By mlsadmin | Sep 26, 2016 | Comments Off on New Features

We are proud to announce the new features we’ve added to Media Link Software™ this month. We have added Gross Impressions in as a column for Broadcast avails, as well as in our orders and proposals. The next new feature is a bit of a magic act. You now have the ability to make columns…

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An Intern's Perspective

By mlsadmin | Aug 19, 2016 | Comments Off on An Intern's Perspective

I came into my internship for Media Link Software ™ a timid and inexperienced college student. I did not want to ask too many questions because I felt it would look bad. I was wrong. I was blown away by the support and experience I gained in my short time with the company. I could…

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Importing Avails and Invoices

By mlsadmin | Jul 19, 2016 | Comments Off on Importing Avails and Invoices

Interning at Media Link Software™ is a great experience. Most of what I am doing during my time here involves equations, numbers, and matching. I have been tasked with assisting in the research of importing affidavits directly into the Media Link Software™, so clients might save an immense amount of time. Manually submitting invoices and affidavits is…

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