Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
We at Media Link Software™ are proud about our commitment to listening to the needs of our clients. This feedback allows us to make Media Link Software™ more customer-friendly and make sure it is up to the highest standards. We believe every little improvement makes a difference, so we wanted to look back at a…
Read MoreMedia Link Software™ was born out of a need – the need for a platform enabling buyers to professionally compare media across the board to develop sophisticated multi-media campaigns. Natalie Linville-Mass, a dedicated advertising professional, took on this challenge after experiencing plenty of frustration with established media buying software systems in the market. “As with…
Read MoreWe at Media Link Software would like to introduce you to the people making the magic happen: our software developers Brad, Mitch, Dylan, and Chris! This month, we will focus on Brad. Brad graduated from Trevecca Nazarene College, worked as a (Creative) Web Developer and Web Engineer, and has more than 6 years of experience…
Read MoreWe are proud to announce the new features we’ve added to Media Link Software™ this month. We have added Gross Impressions in as a column for Broadcast avails, as well as in our orders and proposals. The next new feature is a bit of a magic act. You now have the ability to make columns…
Read MoreI came into my internship for Media Link Software ™ a timid and inexperienced college student. I did not want to ask too many questions because I felt it would look bad. I was wrong. I was blown away by the support and experience I gained in my short time with the company. I could…
Read MoreWelcome Marketing Assistant, Ben Wildner, to our Media Link Software team. Ben graduated from Drake University with a BSBA and double majors in Marketing with a concentration in Integrated Marketing Communications and a second major in Radio/TV Production. He originates from Muskego, Wisconsin, and is quickly becoming a part of the local sports scene as…
Read MoreSince the beginning Media Link Software™ has been made to be as intuitive as possible. From start to finish, campaigns are easily managed. Everything from adding campaign details and avails to checking your affidavits is as easy as clicking on the next tab. Consistency is another key part of Media Link Software™. The way you…
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