Academy
Media Link Software was founded on the principle that there needs to be a platform that embraces the diverse strategies modern media buyers employ to achieve their stakeholders' goals. Our fundamental belief in the power of analysis is built through Media Link Software — MLS 2.0, especially.
We make education a priority through training and support programs, as well as internships. We also support scientific media-planning studies in higher education.
Media Link Software 2.0 presented us with the opportunity to assemble the resources we've gathered over the years to create a library for buyers who are looking to improve their craft. This library offers everything from basic terminology to unusual tactics — all in one space.
Please reach out to us if you have any questions or comments; we are always happy to chat.
Tips and Tactics
Embrace the Unforeseeable
There is no doubt a vast majority of media buyers must like the rush and volatility of the media world. It is a constant challenge reminding us to always stay up to date with recent developments and to critically observe them. This doesn’t only apply to the digital realm as so many claim; there is much volatility and progress in…
Digital Media Toolbox
Make the Most of Outdoor Advertising
Summer is here. People are spending less time in front of screens, and more time outdoors. It’s the perfect time for many agencies to ramp up their outdoor advertising schedule, and Media Link Software® can help. The truth is outdoor advertising is an effective method throughout the year, not just in warmer months. The most common and effective form of…
Broadcast Toolbox
The Return of Ad-Driven TV
The more things change, the more they stay the same. After a few years of significant growth in advertising-free OTT (Over the Top) streaming services such as Netflix, Paramount+, Max (formerly HBO Max), and Hulu, many streaming services are pushing advertising models again. Just three years ago, Netflix insisted the streaming service would never have ads on its service. After…
Print/OOH Toolkit
Making a Print Buy with Media Link Software® and The Publication Module
Print advertising is still an effective platform for media buys and can still stand toe-to-toe with newer forms of advertising. Over the years, print has gone through many changes due to the rise in technology and digital advertising. This has included more personalization, integration with digital media through QR codes and URLs, and a shift to focus on more niche…
ML Software News
Welcome, Grey!
Media Link Software is thrilled to announce our newest Marketing Specialist, Grey Allison. Welcome to the team, Grey! Grey is an internationally published artist and writer with a B.F.A. in Sequential Art from the Savannah College of Art and Design. This unique major provided her with skills spanning creative writing, comic art, storyboarding, branding, and self-promotion. Her specialty is weaving…