Software News
Customization Options in Media Link Software
Once your company signs a license agreement for a subscription to our software, you will enjoy the ability to customize the software to your agency’s needs. Under the vendors tab, you are able to input all of your vendors. This includes TV stations, radio stations, outdoor billboard companies and internet sites. Once this information is…
Read MoreImporting Avails in the MLS media buying system
Previously on the Media Link Software media buying system, users manually added avails from broadcast reps individually. Manually adding avails is tedious and there’s a greater chance for error. We were receiving more requests for the ability to upload avails electronically each month, so we decided it was time to take that step. We have…
Read MoreSecurity Safeguards in Media Link Software ad buying software
Media Link, Inc. President and Media Link Software™ founder, Natalie Linville-Mass, decided to develop her own media buying software after years of creating manual workarounds to get the most precise measurements and comparisons, even while using the leading software available. Now advertising agencies and companies with internal marketing departments have a new alternative to consider…
Read MoreExplaining the Cross Media Report
According to businessdictionary.com, a report is a document containing information organized in a narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring, regular, or as required basis. Reports may refer to specific periods, events, occurrences, or subjects, and may be communicated or presented in oral or written form. At Media Link Software, we…
Read MoreMay 2013: ad placement software pricing
We set up our pricing to reward you for working with us and to make sure we fit in with your budget for years to come, no matter what your size. Here are a few of the steps we’ve taken: As one of the newer entries into the media buying software field, we are working…
Read MoreEssential Learning with Media Link Software™
This month we’re shining light on Augustana College, which is a private liberal arts college located near the Mississippi River in Rock Island, Illinois. In 2012, Media Link Software™ donated a license to the college to help their marketing students learn more about how a media buy is put together and evaluated. “We average about…
Read MoreMonthly Reports added to MLS ad placement software
Looking through our Blogs in 2012, it looks like we’ve introduced a new feature or function to our ad placement software each month. In the year ahead, we’re going to continue this momentum. This last month, we’ve introduced a new Monthly Totals report into our ad placement software. With this new feature you are capable…
Read MoreMake Goods Made Easy
Make Goods can be stressful things, but Media Link Software™ helps facilitate the process for media buyers. Creating a Make Good in our software is similar to creating an order, but EASIER. A few simple clicks is all it takes and your Make Good report is ready to go. Media Link Software™ allows you to…
Read MoreAn Easy Learning Curve
Learning a new software system can be a daunting task, especially if you are learning a media buying software system. I happen to be in that situation right now. I’ve only been working at Media Link, Inc. for a month and using our ad buying platform, Media Link Software™, is a major part of my…
Read MoreMonthly Reports
We’ve been making steady changes and improvements to our media buying software over the past couple months and one we’d like to cast a special highlight on is the recent addition of a Monthly Totals table. This new feature appears within each individual order report and calculates your gross and net totals, GRPs and spot…
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