Media Link Software Academy
Promoting the Science of Advertising
Media Link Software grew out of a desire for Media Link Inc. to be able to better analyze the media landscape and relate the options to our clients. We continue to go out of our way to educate the ourselves and the next generation of professionals. As we turn the page to the exciting Media Link Software 2.0 chapter we wanted to collect our resources and make them easily available for anyone who wants to get better at media planning to grow.
We are proud to announce the addition of Laura Van Barg to our staff. Van Barg has over a decade of marketing experience and has previously worked in marketing for Media Link, Inc., Simon Properties Group, American Bank and Trust, Lujack’s Northpark Auto Plaza, as well as Living Lands & Waters. She graduated from Augustana…
Read MoreThis month we’re shining light on Augustana College, which is a private liberal arts college located near the Mississippi River in Rock Island, Illinois. In 2012, Media Link Software™ donated a license to the college to help their marketing students learn more about how a media buy is put together and evaluated. “We average about…
Read MoreLooking through our Blogs in 2012, it looks like we’ve introduced a new feature or function to our ad placement software each month. In the year ahead, we’re going to continue this momentum. This last month, we’ve introduced a new Monthly Totals report into our ad placement software. With this new feature you are capable…
Read MoreI’m Alexis Nimmers the new Account Manager here at Media Link Software. I’ve actually been working with this company the past four months as an intern and have been promoted into this position. I’m a recent graduate of Lincoln University in Jefferson City, MO with a degree in Journalism. I was actively involved with…
Read MoreIt’s been a remarkable year here at Media Link Software™, and this month we’re excited to celebrate not only the one-year anniversary of our media buying platform’s official launch but also our 11th year in operation as a full-service advertising agency. We’d like to take this opportunity to thank everyone who has supported us throughout…
Read MoreLearning a new software system can be a daunting task, especially if you are learning a media buying software system. I happen to be in that situation right now. I’ve only been working at Media Link, Inc. for a month and using our ad buying platform, Media Link Software™, is a major part of my…
Read MoreWe’ve been making steady changes and improvements to our media buying software over the past couple months and one we’d like to cast a special highlight on is the recent addition of a Monthly Totals table. This new feature appears within each individual order report and calculates your gross and net totals, GRPs and spot…
Read MoreIt’s a question we’ve been asked on more than one occasion, and the answer is “yes” – Media Link Software™ comes equipped with the ability to pull rankers so you can easily define the top media vehicles for your demographic in a given market for TV, Cable and Radio. Along with Reach and Frequency formulas…
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